Although Miami is well known for its year-long sunshine, the summer notoriously takes it up a notch in terms of heat and humidity. If you’re a Miami local or planning to visit in the summer, you may be considering a Keratin treatment to beat the frizz for the upcoming season. But is a keratin treatment the right choice for you?
If you’re not convinced, don’t worry! Visit one of Atma’s artists and discover the best techniques and treatments to bring out the best in your texture without damaging your hair!
In the mean time, our Creative Director and Co-Founder Sheenon Olson has shared his expertise on keratin and how it changes the texture of your hair, with Allure magazine.
Here’s a snippet of what he had to say:
Sheenon explains that a powerful chemical such as formaldehyde is necessary to actually alter the hair’s natural patterns. This highlights the fact that keratin treatments branded as “formaldehyde free” may not achieve the result that you’re expecting.
Read the full article here to discover the key ingredients of a keratin treatment, the importance of ventilation, how to choose the right salon, and how to maintain your treatment.
We’re inviting you to book an appointment and let our tribe of beauty experts help you to discover the best tools and treatments for your lifestyle and best look yet!
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