The color! The shine! The length! The volume! Models, actresses, celebrities - are they all just born with gorgeous hair? Is there any hope for the rest of us?
If you have major hair envy over the “goddesslike” hair of the models in hair commercials, there may a a few secrets you need to know.
It may surprise you to learn that these results are not due to naturally gorgeous hair, or even the best styling products. Atma Beauty’s very own Celebrity Hair Stylist and Creative Director, Sheenon Olson, shares some of the tricks used in the commercials.
Contributing to an article in Today Style, Olson shares some tricks of the trade. “When a shampoo commercial model is laying on the ground and it appears as though she’s got tons of hair, there is typically a large piece of cardboard attached to the middle of her head with extensions taped on,” shared Olson.
What about that movement and bounce? “This is often shot in front of a green screen while a guy in a green suit comes in and essentially moves the model's hair around to make it appear bouncy or windblown,” said Olson.
And how do those slow motion flips of hair look so perfect? “In many shampoo commercials, a custom piece (that looks similar to a hockey stick) is used when the shampoo-commercial model is shot from behind flipping her hands through her hair,” said Olson. “In the second before she puts her hand through her hair, an assistant will quickly flick the hair back with this piece — essentially ensuring that the hair moves evenly in a rounded shape, which is most attractive!"
Still, you can achieve commercial ready hair without camera tricks. Atma’s expert team is the best in the biz and we’re ready to help you achieve your best hair yet. Join us on our journey as we discover your healthiest, shiniest, most beautiful hair, and get ready to be camera ready any time!
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